MKTG 342Marketing Research
Research approaches, methods, and applications studied as a formal approach to problem solving for marketing decisions.
Prerequisites
You need one from each line:
Where it sits in degree plans
Suggested plans most often put it in Year 3 · Spring (3 programs).
Required in (4)
- Marketing, B.S. (Behrend)
- Marketing, B.S. (Business)
- Marketing, B.S. (Capital)
- Marketing, Minor
One of the options in (2)
- Business and the Liberal Arts, Minor
- Human Capital Management, B.S.
Courses that list MKTG 342 as a prerequisite (13)
- MKTG 343 Introduction to Marketing Analytics
- MKTG 422 Advertising and Sales Promotion Management
- MKTG 426 Business Marketing
- MKTG 428 Advanced Sales Management
- MKTG 437 Advanced Retailing and Merchandise Management
- MKTG 440 Services Marketing
- MKTG 441 Sustainability in Marketing Strategy
- MKTG 444 Buyer Behavior and Applied Research
- MKTG 450W Marketing Strategy
- MKTG 472 Strategic Brand Management
- MKTG 473 Digital Marketing
- MKTG 474 Marketing Analytics
- MKTG 480 Intermediate Social Media Marketing