MKTG 440Services Marketing

3 credits · Marketing · Penn State

Marketing theory and methods applied to profit and nonprofit service industries such as health care, finance, transportation, tourism, arts and consulting.

Before you enroll

Prerequisites

You need one from each line:

MKTG 330
MKTG 342

Where it fits

Where it sits in degree plans

One of the options in (1)

Marketing, B.S. (Business)