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MKTG 450WMarketing Strategy

3 credits · Marketing · Penn State

Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.

Before you enroll

Prerequisites

You need one from each line:

Where it fits

Where it sits in degree plans

Suggested plans most often put it in Year 4 · Spring (2 programs).

Required in (2)

  • Marketing, B.S. (Business)
  • Marketing, B.S. (Capital)

One of the options in (1)

  • Marketing, B.S. (Behrend)