MKTG 343Introduction to Marketing Analytics
Marketing Analytics helps students enhance skills and knowledge required for data-driven marketing decision process. The course introduces students to analytics for pricing, forecasting, different estimation techniques, calculating lifetime values, market segmentation, the impact of social network marketing and measuring the effectiveness of advertising. Through this course, data visualization and communicating data insights will be discussed as well strategic marketing decision making processes
Prerequisites
You need:
Where it sits in degree plans
Suggested plans most often put it in Year 3 · Fall (1 program).
Required in (1)
- Marketing, B.S. (Behrend)
One of the options in (1)
- Marketing, B.S. (Capital)