BA 303Marketing

3 credits · Business Administration · Penn State

BA 303 provides broad-based exposure and understanding of marketing and its processes. The course is a stand-alone marketing course for those interested in the role of marketing within the business context. It covers a range of topics from the basic (what is marketing), to the processes (market segmentation, marketing strategy, development of product, price, place and promotion), to the broader societal questions (why marketing exists, ethics, the future of marketing). There is also the opportunity to examine marketing from the perspective of various industries for non-business students. Assessment will test factual knowledge of marketing and the marketing process. Written assignments will ask students to work both individually and in teams to apply course concepts. These can include assignments developing one's skill set in consumer psychology, target market selection, writing a positioning statement, developing a marketing plan, new product development concepts, promotional campaign ideas, and ethical questions to discuss and debate. Students may also be asked to form small groups for discussion and/or make presentations to the class based on set marketing topics specific to one's area of interest. Students will also be expected to participate in class discussions. A student may not receive credit towards graduation for both B A 303 and MKTG 221 or MKTG 221W . Furthermore, a student may not receive credit towards graduation for both B A 303 and MKTG 301 or MKTG 301W .