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MKTG 422Advertising and Sales Promotion Management

3 credits · Marketing · Penn State

Perspectives and models of the key decisions involved in managing advertising and sales promotion campaigns.

Before you enroll

Prerequisites

You need:

Where it fits

Where it sits in degree plans

Suggested plans most often put it in Year 4 · Spring (1 program).

One of the options in (3)

  • Marketing, B.S. (Behrend)
  • Marketing, B.S. (Business)
  • Marketing, B.S. (Capital)