MKTG 330Consumer Behavior
Application of behavioral science concepts to the understanding of buyer behavior as a basis for marketing management decision making.
Prerequisites
You need:
Where it sits in degree plans
Suggested plans most often put it in Year 3 · Fall (3 programs).
Required in (2)
- Marketing, B.S. (Business)
- Marketing, B.S. (Capital)
One of the options in (3)
- Business and the Liberal Arts, Minor
- Human Capital Management, B.S.
- Marketing, Minor
Courses that list MKTG 330 as a prerequisite (10)
- MKTG 422 Advertising and Sales Promotion Management
- MKTG 426 Business Marketing
- MKTG 428 Advanced Sales Management
- MKTG 437 Advanced Retailing and Merchandise Management
- MKTG 440 Services Marketing
- MKTG 450W Marketing Strategy
- MKTG 472 Strategic Brand Management
- MKTG 473 Digital Marketing
- MKTG 474 Marketing Analytics
- MKTG 480 Intermediate Social Media Marketing