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MKTG 327Retailing

3 credits · Marketing · Penn State

Management of marketing institutions in distribution channels from producers to consumers. Emphasis on retail institutions: location, personnel, merchandising, control, promotion.

Before you enroll

Prerequisites

You need:

Where it fits

Where it sits in degree plans

Suggested plans most often put it in Year 3 · Fall (1 program).

One of the options in (4)

  • Business and the Liberal Arts, Minor
  • Marketing, B.S. (Behrend)
  • Marketing, B.S. (Business)
  • Marketing, B.S. (Capital)