COMM 40Introduction to Promotional Communication
A critical-cultural communication introduction to fields of practice that publicize, promote, or increase awareness of brands, ideas, products, and causes. Exploration of public communication industries and practices, the pressures that shape these industries and practices, and their implications for culture and society. Course will address major promotional industries such as advertising, public relations, marketing, and social media.
Prerequisites
None listed in the catalog.
Where it sits in degree plans
One of the options in (1)
- Media Industries&Comm
Courses that list COMM 40 as a prerequisite (15)
- COMM 101A Production of Activist Media
- COMM 106 Introduction to Media Industries
- COMM 106B Streaming Media Industries
- COMM 106D Data and AI Industries
- COMM 106M Advertising and Society
- COMM 110X Texting and Talking
- COMM 115D Data Science for Communication Students
- COMM 115J Journalistic Writing, Reporting, and Research
- COMM 118A Action Cinema
- COMM 118C Comic Books as a Cultural Form
- COMM 118T Television as a Cultural Form
- COMM 130 Creative Labor in the Media Industries
- COMM 147 Media Activism
- COMM 148 Global Cultures of K-Pop
- COMM 152 News Media and Politics