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COMM 106MAdvertising and Society

4 units · COMM · UC San Diego

Advertising as a commercial and social force. The development of advertising, branding, and consumer culture in the United States; the history and political economy of advertising in mass and digital media; semiotics and representation in advertisements; influencers, authenticity, and the monetization of self and community; subversion and rebellion within systems of advertisement and promotion.

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Prerequisites

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