HM 446Marketing of Regulated Beverages
This 400-level course offers an in-depth examination of marketing strategies related to alcoholic beverages. Topics include identifying the target market, developing a competitive advantage, selecting and implementing promotional plans and pricing techniques, and developing a relevant brand. Retail concepts include e-commerce, merchandising techniques, creating on-premises experiences, and building customer loyalty. This advanced course is designed for students with foundational knowledge in marketing, aiming to deepen their expertise in the regulated beverage industry.