HM 342Marketing of Regulated Beverages

2 credits · Hospitality Management · Penn State

The course provides an overview of marketing strategies pertaining to alcoholic and nonalcoholic beverages. Topics include identifying the target market, developing a competitive advantage, selecting, and implementing promotional plans and pricing techniques, and how to develop a relevant brand. Retail concepts include e-commerce, merchandising techniques, creating on-premises experiences, and building customer loyalty.