HM 242Hospitality Marketing
This course gives an overview of marketing applied to the hospitality industry, including unique attributes of hospitality marketing; understanding consumers and the service-quality imperative; market segmentation; relationship and target marketing; promotion planning; market research; and competitor analysis. The course examines the similarities and differences in Hospitality Marketing practices across service sectors.
Prerequisites
You need:
Where it sits in degree plans
Suggested plans most often put it in Year 4 · Fall (1 program).
Required in (2)
- Hospitality Management, B.S. (Berks)
- Hospitality Management, B.S. (Health and Human Development)