MGT 488RApplied Market Research
The business world revolves around managerial decisions, and those ought to be data driven. In this course we will learn about planning, implementing, and analyzing market research; synthesizing multi-methods research; and presenting market research results. We will do this by actually doing it. We will learn how to plan and conduct interviews; how to design, execute, and analyze surveys; and how to employ cutting-edge tools such as adaptive conjoint analysis to quantify attribute levels and trade-offs. This course is a distance education course.
Prerequisites
From the catalog: “MBA student or consent of instructor.”