MGT 476Marketing Strategy
Addresses formulation and implementation of marketing strategy based on an integrative view of competitive brand strategy over the product life cycle. Provides a framework for developing marketing strategies yielding sustainable competitive advantage based on customer, competitor, industry, and environmental analysis. Students may not earn credit for both MGT 476 and MGT 201. They are course equivalents.
Prerequisites
From the catalog: “MBA student or consent of instructor and department stamp.”