MGT 475Research for Marketing Decisions
Methods and applications of qualitative and quantitative marketing research to solve substantive marketing problems. Emphasis on integrating problem formulation, research design, questionnaire construction, and sampling to yield the most valuable information, and on the proper use of statistical methods. Students may not earn credit for both MGT 475 and MGT 202. They are course equivalents.
Prerequisites
From the catalog: “MBA student or consent of instructor and department stamp.”