MGT 121AInnovation to Market A
Consider new project concepts. Discern market needs, competitive environment, and determine “go to market” strategy. Research potential markets, customers, partners, and competitors. Consider price versus attributes, alternative distribution channels, gaining unfair advantage. Examine the need and structure of a start-up team.
Prerequisites
From the catalog: “upper-division standing.”
Courses that list MGT 121A as a prerequisite (1)
- MGT 121B Innovation to Market B