MGT 103Product Marketing and Management
Defining markets for products and services, segmenting these markets, and targeting critical customers within segments. Strategies to position products and services within segments. The critical role of pricing as well as market research, product management, promotion, selling, and customer support.
Prerequisites
From the catalog: “upper-division standing.”
Where it sits in degree plans
Suggested plans most often put it in Year 3 · Fall (1 program).
One of the options in (1)
- Media Industries&Comm