GPIM 430Corporate Nonmarket Strategies
The course examines the evolution of nonmarket strategies in the private sector, and the impact of trends such as globalization, technological advancement, and media on private sector tactics. How do companies respond to customers, suppliers, and competitors? How does a company determine its value proposition for stakeholders? How do political activities, such as giving, build relationships in US and international markets? How do stakeholders resolve conflicts between global and local policies? Students may not receive credit for GPIM 430 and GPGN 490 with the same title.
Prerequisites
None listed in the catalog.