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MKTG 485Business-to-Business Marketing

3 credits · Marketing · Penn State

Application of marketing principles to commercial enterprises, industrial firms, government, and other non-profit institutions.

Before you enroll

Prerequisites

You need:

Where it fits

Where it sits in degree plans

Suggested plans most often put it in Year 3 · Fall (1 program).

One of the options in (2)

  • Marketing, B.S. (Behrend)
  • Marketing, B.S. (Capital)