MKTG 476Sales Management

3 credits · Marketing · Penn State

Application of modern management principles to field sales force planning, organization, and administration; selection, training, and compensation plans.

Before you enroll

Prerequisites

You need one from each line:

MKTG 301
MGMT 301

Where it fits

Where it sits in degree plans

Required in (1)

Sales, Minor

One of the options in (1)

Marketing, B.S. (Capital)