MGMT 475WStrategic Product Development
Study of an organization, industry, and evaluation of the introduction to a new product. Preparation of proposal for industry product. MGMT 475W Strategic Product Development (3)This course is the first of a two course sequence that will provide a capstone experience for the Interdisciplinary Business and Engineering BS degree. The tools of strategic management and cross-functional collaboration will be introduced and serve as a background for the design, development, and implementation of a new product within an existing corporation. Student teams will be provided with an industry concept and work toward the objectives of a firm sponsoring the product concept. During the first semester, the evaluation of the product including feasibility of the product, design, manufacture, and intellectual property will be evaluated by student teams and presented to the firm. The final document will include a complete written assessment of each of the components of feasibility.
Prerequisites
From the catalog: “MGMT 301 and FIN 301 and MKTG 301 and ( SCM 301 or SCM 310) and 7th semester standing. Recommended Preparation: MECH 211 or MCHT 111. Students should have successfully completed at least 6 credits in engineering.”
Where it sits in degree plans
Suggested plans most often put it in Year 4 · Fall (1 program).
Required in (2)
- Interdisciplinary Business with Engineering Studies, B.S. (Behrend)
- Interdisciplinary Business with Engineering Studies, B.S. (Berks)
Courses that list MGMT 475W as a prerequisite (1)
- MGMT 476 Product Realization Capstone