HORT 455Retail Horticulture Business Management
The nature, operation, and management of retail garden centers, winery tasting rooms, and independent food retailers. Overview of retail marketing principles and practices as they pertaining to horticultural retail businesses. Lectures, discussions, and projects focus on: selecting and pricing goods and services ; how independent retailers effectively use traditional promotion avenues and social media networks to connect with customers; and how to develop a relevant brand, cause marketing effort, and loyalty program. Students will also learn: about retail layout and display strategies; that each consumer segment has different wants, interests, and abilities to obtain goods and services, and about effective employee management.