COMM 472Public Relations Event Planning
Effective planning, organization, implementation and evaluation of events planning. COMM 472 Public Relations Events Planning (3) This course links the public relations theories and practices with skills and techniques required for effective events planning. Students will build on their understanding of public relations introduced in COMM 370 by working on projects that are designed to help them to develop skills in conceptualizing public relations events, designing events, selecting sites, analyzing audiences, budgeting, and promoting/marketing. Students will gain experience in event conceptualization and implementation through in-class exercises and discussions, and public events projects. These assignments will provide students the opportunity to develop portfolio materials.
Prerequisites
You need:
Where it sits in degree plans
Suggested plans most often put it in Year 4 · Fall (2 programs).
Required in (1)
- Public Relations, Certificate
One of the options in (6)
- Arts Administration, B.A.
- Communications, B.A. (Altoona)
- Communications, B.A. (Capital)
- Corporate Communication, B.A. (Abington)
- Corporate Communication, B.A. (University College)
- Corporate Communication, Minor