COMM 414Media Management

3 credits · Communications · Penn State

Theoretical bases and practical approaches for management and administration of communications projects, organizations, and resources. COMM 414 Media Management (3) Students examine various management styles and how they are applied in various media industries. Special issues in media management such as intellectual rights and work-for-hire contracts are covered. General business management topics are also covered, such as human resource management, sales, motivation, working with unions, managing talent and other assets, and maximizing profits within the framework of very basic business principles. In addition, this course includes topics useful for small media business startups and freelance media content producers. Usually this course utilizes a case/book study approach relying heavily on in-class discussion.