COMM 375Ad/PR Strategy

3 credits · Communications · Penn State

Through a combination of case studies and lectures, this class will prepare students to build upon their knowledge of the planning process and to learn how to make strategic communications decisions based on diverse scenarios. Specifically, they will explore problem-solving and decision-making processes in strategic communication through the analysis of case studies and the development of strategic planning documents. A significant amount of work in this class is team-based.

Before you enroll

Prerequisites

You need:

COMM 320 or COMM 370

Where it fits

Where it sits in degree plans

Suggested plans most often put it in Year 2 · Fall (1 program).

Required in (1)

Advertising/Public Relations, B.A.