COMM 262Podcasting and Digital Media for Entrepreneurs

3 credits · Communications · Penn State

There are millions of podcasts in the world. Some are works of investigative journalism or narrative storytelling, but many others are shows hosted by individuals who use them as a way to build a client or customer pipeline for their businesses. From personal finance advisers to dating coaches, podcasts provide an outlet to share expertise and build trust with listeners that will lead to a sale or conversation. The way podcasts are delivered - directly into a listener's headphones - creates an intimacy that's not present in other forms of media. These deep connections between hosts and audiences drive sales of paid products, coaching services, courses, paid membership groups, and many other entrepreneurial ventures. This course will give students the tools they need to create a podcast that can serve as a lead magnet for an entrepreneurial venture.