COMM 232Communication Strategies for Social Justice

3 credits · Communications · Penn State

This course provides students in the Communication and Social Justice minor with an overview of how different digital media platforms are used to create and amplify public interest messages in our contemporary media ecosystem. Designed for students who are new to strategic communication, it will instruct them in how to disseminate, optimize and amplify media content designed for public media campaigns on social media. The course will be supported by research about best practices in the various strategic communication domains, focusing on strategies and analytics for using current digital tools while preparing students for new trends in strategic communication.