COMM 210Independent Content Creation

1 credit · Communications · Penn State

Whether you create content on social media apps, YouTube, a podcast, or a newsletter, the best way to cultivate an audience is to orient your content around a specific niche and then find people who are interested in that topic to support your work. But how do you know what to focus on? And whether there's a viable audience for what you'd like to do? Drawing on case studies from successful independent creators in a variety of media, this one-credit seminar will help students explore their interests, cultivate the curiosity necessary to create meaningful content, and learn how to build an audience to support niche content creation. We'll also cover the mechanics of how to distribute your work, including platforms and monetization models.