CC 490WSeminar in Corporate Communication

3 credits · Corporate Communication · Penn State

Explores and applies concepts and theories to various cases, emphasizing written development of strategies relevant to the internal and external organization. This course explores Corporate Communication as it encompasses both the internal and external organization. It takes a comprehensive approach to exploring theory and application in the context of specific cases. Course content builds on and unifies other required courses in the major. Coursework will primarily involve students developing major strategies and related tactics for existing or newly emerging organizations. Coursework may also involve students applying Corporate Communication concepts and theories to the development of their own career plans. This course emphasizes student synthesis and creativity in applying theory and research from Corporate Communication and allied fields to the total organization. The course will typically include analysis and evaluation of practitioner and scholarly readings, students' work, and case studies.