CC 405Strategic Speaking

3 credits · Corporate Communication · Penn State

This course addresses the design and delivery of strategic spoken word communications with stakeholders inside and outside organizations. CC 405 concentrates on strategic spoken word communications used to advance overall Corporate Communication goals inside and/or outside the organization. The course specifically addresses group-based speaking and/or speaking potentially shared with a large number of individuals through electronic means. For each of various contemporary modes of strategic spoken expression, students will learn standard elements, examine industry examples, create an original design, and deliver an original performance. CC 405 will be an additional elective course in the Corporate Communication major. It is designed to integrate with the internal-external conceptual model used throughout the Corporate Communication major. As an advanced course in the major, CC 405 provides considerable depth in terms of concepts, theories, and practices. Students will mainly need to apply, analyze, evaluate, and synthesize/create in this course. Students will primarily explore strategic speaking in terms of present day practices and future trends.