CC 401Internal Communication

3 credits · Corporate Communication · Penn State

Explores the various ways organizations communicate with internal stakeholders, including senior leaders, managers, and frontline employees. CC 401 focuses on strategic communication processes between the organization and internal stakeholders such as senior leaders, managers, and frontline workers. The course explores the effective use of internal media, including intranet content, emails, social media content (strongly directed at internal audiences), memos, reports, newsletters, brochures, training content, and speeches. Considerable attention will be given to how to write effectively for each channel. Emphasis will also be placed on the importance of strategically coordinating internal communication and sustaining the overall function. CC 401 provides a thorough grounding in one of the two major subdivisions of the Corporate Communication field (with external communication as the other major subdivision). As an advanced course in the major, CC 401 provides considerable depth in terms of concepts, theories, and practices. Students will mainly need to apply, analyze, evaluate, and synthesize/create in this course. Students will primarily explore internal communication in terms of present day practices and future trends.