ARTH 260Museum Marketing & Communications

1-3 credits · Art History · Penn State

This course provides a well-rounded introduction to strategic communications, marketing, and publicity in arts institutions. In this course, students will gain an understanding of marketing and communications theory while also acquiring the practical skills used by art-world professionals. The ever-changing world of digital marketing, content, and messaging are essential to the success of museums, galleries, auction houses, art fairs, publishers, and other arts institutions responsible for branding and promoting the arts. This course will serve art history majors and minors by giving them practical, career-oriented skills and knowledge; non-majors will likewise benefit from theoretical and practical knowledge of strategic communications, publicity, and marketing as they are practiced in arts institutions.